SAN FRANCISCO -- September 7, 2016 -- Based in the San Francisco Bay Area, Ashley Chloe® is bridging the gap between fashion and function in wearable tech. Ashley Chloe® confronts this challenge head-on with the stylishly innovative Helix Cuff™, its flagship wearable tech accessory for seamlessly connecting your active modern lifestyle. With a team of world–class product designers and engineers, the fashion-forward startup focuses on creating digital accessories that improve daily use cases. The Helix Cuff™ is the beginning of a line of innovative digital wearables that transform the way we interact with technology.
The Helix Cuff™ is the world’s first wearable with extractable Bluetooth® headphones on your wrist. It solves the problem of dealing with tangled and easy to lose headphones in a fashion-forward way. The HelixCuff™ was successfully funded on Kickstarter, was awarded “Kickstarter Staff Pick” and saw over 250% in funding.
Angela Pan, Founder and CEO of Ashley Chloe®, drives the fashion tech brand with her experience in dual roles as an ambitious female entrepreneur and former early-stage tech investor. Pan saw a huge gap between beautiful design and incredible functionality in the current wearable market. Noticing the pains of tangled, plugged in headphones that we all experience, she created a wearable, wireless solution with her experienced team of ID designers and engineers from Nokia, Google/Nest, and GoPro.
“Our design belief is that we wanted to create something new, and usually new things come from existing elements put together in a novel way and we believe that the most interesting things happen in the in-between spaces.”
Ashley Chloe® is currently showcasing at this year's Startup Fashion Week and sees this event as a valuable place to make connections and gain exposure with the fashion-forward audience here in Toronto and educating us about fashion tech.
You can order The HelixCuff™ here.